The Console Wars Are Back and Nintendo Wants to Win.


It has been a long time since we’ve had a real, honest console war to get excited about. Finally, thanks to the rise of Nintendo’s newest console — the Nintendo Switch — that seems to be on tap. The Nintendo Switch released to critical and commercial acclaim and recent sales figures show that it will be in the hunt for the long run, far outdistancing the unsuccessful WiiU and even surpassing the Wii itself. Let’s take a closer look at the numbers in order to see why Nintendo is finding so much success with their newest, innovative piece of technology.

Nintendo saw the Switch release on March 3rd of this year and before we could even blink, the console was slinging units off of shelves everywhere. Since then the Nintendo Switch has managed to rake in a slew of industry awards while stimulating their numbers via the release of top tier, Triple-A titles such as ‘Super Mario Odyssey’. It was recently reported by Nintendo that from their launch on March 3rd to the end of September the company had sold over 7.63 million units. What is shocking about these sales figures is the fact that it could have been even higher had Nintendo not underestimated their market base and created their own artificial shortages.

Between now and March of 2018, Nintendo is aiming at selling another 9 million consoles which would put the company at 17 million total in sales. With these numbers in place, and a promising release chart of new titles with popular IP, Nintendo is on track to smash the sales figures for their industry-changing console, the Nintendo Wii. The Nintendo Wii has been Nintendo’s greatest console success but it looks like its reign atop the charts is coming to an end with the Switch rising steadily into the future.

While Nintendo’s success has been eye popping to say the least, it shouldn’t be completely dominating discussion within the industry. The Switch still has to compete with other major players and the PlayStation 4 looks to be the next Big Boss for Nintendo to squeeze past. The PS4 has been electric since its release and now looks to be closing in on the figures accumulated by the Xbox 360 and the PS3. With the PS4s continued rise up the sales charts, and a wide library of unique titles available, Sony looks to be Nintendo’s primary competition in the near future.

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