Back in last August, Verizon Wireless altered its unlimited data plan offerings by placing limits on the quality at which customers could view video content. The company achieved this by splitting the unlimited plan into two types. The first type was the budget option, with restricted video streaming to 480p resolution, and the second type was pricey $85 “Beyond Unlimited” plan that offered the much desired 720p content on smartphones. 1080p on tablets was also a feature of Beyond Unlimited.
This new implementation of split unlimited plans immediately applied to all subscriptions; customers had no choice to opt out and were rejected from 1080p video content on their phones and other carrier related devices. Unfortunately, Verizon Wireless replied to negative feedback by offering the option to remove video quality restrictions for a fee. It’s nice to have the option, but customers can’t help but feel they’re being milked even more.
Regardless of how you feel, the $10 charge gets you maximum video quality supported by the device, whether its 720p or 4k. However, this $10 additional fee applies to each line utilizing the feature. This $10 subscription add-on is available early November.
It’s quite a shame that this even exists, of course. Just three months ago Verizon allowed us to stream unrestricted video content with the exception of the amount of data used. To some this doesn’t come as a surprise. It’s worth nothing, however, that this isn’t a factor to consider if you’re a Wi-Fi only user.
Verizon claims that very few customers have complained about these limits, so it might not be so bad after all. We should all keep on the lookout for malicious increases in subscription costs, however.
With T-Mobile, customers can enjoy maximum quality video content on the One Plus plan which starts at $80 / month for an individual plan. For a 4-line family plan, you’re looking at $50 per member. Get the standard One plan for the aforementioned restricted video content of a measly 480p.
AT&T, on the other hand, offers Unlimited Plus for HD video streaming, with a whopping $90 for an individual, but a fair $50 per line for a family. Sprint seems to be the most fair of them all. With Sprint’s Unlimited Freedom, video streaming can be done at 1080p and starts at just $60 per month for an individual. It’s an extra $10 per month for higher than 1080p.