Apple continues augmented reality push with SensoMotoric acquisition


Apple gave us indications that the company is seriously thinking of augmented reality when it announced its ARKit at WWDC 2017 and if that wasn’t something that convinced you that AR is coming to Apple products, the latest step should definitely do.

Apple recently acquired a German computer vision company called SensoMotoric Instruments that specialises in eye-tracking solutions. The acquisition was first reported by MacRumors, but a confirmation from Apple came in the form of a boilerplate statement to Axios stating: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

As SensoMotoric Instruments provides eye-tracking technology, which plays a key role in the development of augmented reality applications, it is clear that Apple might be focusing heavily on this area going ahead.

However, this should not come as a surprise to anyone who has been tracking news regarding the company currently headed by Tim Cook in last two year. Tim Cook himself has openly made several statements where he has talked about the potential that augmented reality holds.

As we mentioned, Apple introduced ARKit along with the announcement of iOS 11 at WWDC 2017. The ARKit provides fast and stable motion tracking, ambient light estimation and so on which is made possible by using the sensors in the iPhone and iPad devices. “This will make ARKit the largest AR platform in the world,” Craig Federighi said at the event.

As there is no official information available from the company’s side, currently it is unclear what Apple is planning to do with its new acquisition. However, we can now expect the company to make an announcement regarding its augmented reality efforts sometime in the near future.


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